For blockchain and technology companies
Technology and marketing leads who audit, fix and grow your product, and bring in specialists when you need more hands.
Blockchain for existing platforms, asset tokenisation, cloud cost and scale, security and compliance audits, due diligence and fractional CTO support.
Explore technology → Growth & marketing practiceGo-to-market, blockchain community and ecosystem programmes, paid and B2B acquisition, onboarding, measurement, multi-market campaigns and fractional CMO support.
Explore growth & marketing →Where to start
Pick the one that matches where you are. Each ends with a clear plan.
An audit or due diligence coming up, or a raise, scale-up or vendor change ahead.
A risk matrix, modernisation roadmap and leadership workshop.
Cloud bills growing faster than usage or revenue.
Savings ranked by effort and risk, and a plan to match capacity to demand.
Adding wallets, loyalty or tokens to an existing product, or tokenising assets.
A target architecture, risk list and phased rollout plan.
Launching a product, platform or token, entering a new market, or restarting stalled growth.
A 90-day growth plan with budget split, owners and targets.
Experience & selected work
Moving a live ecosystem token to a new chain, with contracts built like financial infrastructure and exchanges and the community brought along at every step.
Pipeline and cloud audits, then an enterprise set-up designed with a Google Cloud partner.
A new regional game server, then four years running live operations for the region.
Zero-trust access, new deployment pipelines and an AI-assisted workflow for the core team.
Launch strategy and campaigns for startups on a top fundraising platform, plus global B2B campaigns.
Examples from our partners' previous roles. Most company names are left out on purpose, and none of these companies are Readylane clients.
Who you'll work with
Three founding partners in technology, marketing and growth, based in Paris and Abu Dhabi.
One of us leads your project from first call to handover.
Partner, Technology
10+ years at Riot Games across EMEA, then CTO at MENA's largest gaming studio.
LinkedIn ↗“Before anything else, I ask three things: will this hold at the scale you're promising, what will it cost to run rather than to build, and which decisions can't you undo later?”
How Mustafa starts
Partner, Marketing & Community
Led token launches and a 12-person marketing team at an AI, blockchain and gaming studio.
LinkedIn ↗“Hype gets you a launch day. A community gets you the year after it. I build for the year after.”
How Uliana starts
Partner, Growth & Performance
Took 60+ blockchain startups to market and ran $20M+ in paid media.
LinkedIn ↗“I don't trust a growth number until I can follow it from the first click to someone actually using the product.”
How Valeria starts
Between us, we've spent more than twenty years on the inside of launches: game servers going live overnight, token migrations with exchanges waiting on us, campaigns running in ten markets at once.
The same thing kept happening. Good teams lost months because technology and marketing were planned in separate rooms, and senior advice arrived too late, too expensive, or both.
Readylane is the team we always wanted on our side of the table: people who've carried the budget and the late-night incident call, who tell you plainly what will hold and what won't, and who stay until the plan is actually working.
Questions
One of the three partners leads your project from the first call to the handover, and you'll know who before you sign. When we bring in specialists, we brief and manage them ourselves, and the proposal names who does what.
You get the written plan and a closing workshop. From there you can take it forward on your own, ask us to deliver parts of it, or keep us on for ongoing support, for example as your fractional CTO or CMO. There's no obligation to continue.
Both. We can review and plan, lead parts of the work ourselves, or put together and manage a team of specialists. The proposal sets out exactly who does what.
Yes. Cloud cost, vendor audits, security and compliance, due diligence and private AI apply to any technology business. Blockchain is one of the areas we know best, not a requirement.
Every engagement has a fixed fee based on scope: how many systems or channels are involved, how long it runs, and whether we advise or also deliver. You get a written quote after the first call, usually within two business days.
Yes. We sign an NDA before you share any confidential code, data or documents.
Contact
Book a 30-minute call, or tell us what you're working towards.